Apple Is Listening: New Mac Pro Assembled in USA

This news is too exciting to pass up: The new Mac Pro is being assembled in the United States. No longer will we open up a Mac product (at least the new Mac Pro, for now) and within the expertly designed packaging read “Designed in California. Assembled in China.”

Components used in the product will also be domestically manufactured.

This shift in operations is part of Tim Cook’s $100 million Made In USA campaign, announced in October 2013. And while, some are not impressed by Apple’s new factory footprint, it is undoubtedly one small step within a larger paradigm shift.

Analyst Gene Munster estimates the new product will account for only one percent of company sales in 2014. Regardless, we can’t help but see this initiative as the glass half full.


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