Project Runway Is Back, And Someone is Full of SustainaBULL

Project Runway Season 12 Episode 1-1

“Um, and you can’t use any electricity on her hair. I’m fine with no makeup too.”

No shoes. No Makeup. No Runway.

Project Runway is back for its twelfth season! And from the first episode we can already see which designers have an eye for detail + design, and who needs to go. But HELLO!, Mr. Timothy Westbrook, a designer from Milwalklee has boiled my blood.

Project Runway Season 12 Episode 1-1

Project Runway Season 12 Episode 1

Judges critiquing Timothy Westbrook’s dress made of burned nylon fabric.

He totes himself as a sustainable designer, but he’s as ignorant + persistent as a horse fly on a beach. He wouldn’t use any electricity for his model’s styling–so no hairdryer or curler, and even no makeup. Rather than make an educated point about not wanting to use L’Oreal products (the Project Runway hair and makeup sponsor) on his model due to their toxic chemical additives, he’s chosen a stance of ungrounded radicalism. Plus, he had her walking down the runway barefoot (while he himself sported some glitzy stilettos, yes he really did). In the name of sustainability, he said he doesn’t use sewing machines and only works with dead stock fabric. Then he mumbled something about unicorns’ hearts?! WTF.

Yet, throughout Timothy Westbrook’s bogus charade, he was OK burning the parachutes synthetic nylon fiber for a unique effect–Thank you Zac Posen for pointing the obvious–that this practice is completely contradicting his ‘values’ as a designer.

Project Runway Season 12 Episode 1-4

Project Runway Season 12 Episode 1-3

Project Runway Season 12 Episode 1-2

As one critic wrote, Timothy is “SustainaBULL” and another commented, “Timothy is about as self-sustaining as a can of Aqua Net.”

We couldn’t have been prouder when the ever graceful Nina Garcia said: “I am excited to have someone that is so conscious. But however, you are behind a very powerful cause, so I think that you should work even harder to make it as beautiful as possible….

I want sustainable fashion to be gorgeous. Otherwise it is a disservice.” – Nina Garcia


Sustainability in fashion must always be design first. And sorry Timothy your “Tinker Bell at Burning Man” dress did not make the cut. Of course, we are interested to see what will happen next episode, but readers, this is NOT sustainable fashion.


You can watch the full episode here


All photos from Project Runway Season 12 Episode 1


  • Alden Wicker says:

    This is so frustrating. If he were more thoughtful, like Gretchen Jones was, that’s one thing. But he’s just making concerned citizens look like a bunch of annoying hippies! Looks like PR is trying to get ratings again …

    • Juliette Donatelli says:

      @Alden yes! It makes for a good TV, but his ridiculous tactics are tarnishing those in the industry who are truly remarkable!

  • I am so annoyed that there is finally someone on Project Runway who is even talking about sustainability and he turns out to be so ridiculous! Spoiler Alert: He uses a sewing machine in the second episode (with no explanation or justification) AND when the Loreal guy says, “Guess what? Loreal is really into sustainability” he just says, “Great!” and goes with it. What a missed opportunity.

    • Juliette Donatelli says:

      @Jenni, I know!! And he doesn’t know himself as a designer, as someone mentioned in episode 2. His designs (at least from what we’ve seen on the show) are NOT even good, let alone great or wearable. grrrr!!! A missed opportunity indeed. L’Oreal sustainable?! I’d Love to see those backings!

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