First Sustainable Runway Event To Debut at Mercedes-Benz Fashion Week Australia


Mercedes-Benz Fashion Week Australia is debuting their first sustainable fashion showcase next week. Named one of the top 8 shows to see, the collaboration sprung in partnership with Clean Cut Fashion, an Australian based sustainable fashion advocacy group. The show will be held on Thrusday, April 10th, and features eight fashion-forward ethical brands, both local and international.

The premier event will be a refreshing sustainably focused runway.

Clean Cut Fashion, a team of four of Australia’s top sustainable fashion advocates and writers, represents “the best in ethically inclined fashion, without compromising style… Clean Cut provides online resources, events and industry consultations to support fashion lovers, designers, labels and retailers to make choices toward fashion that is truly fair.”

Labels to show next Thursday include brands from Australia, New Zealand, Kenya, and the UK, and include; Desert Designs, Bhalo, Rachael Cassat, The Studio Show, Goodone, Kowtow, Lalesso and Ovna Ovich.

Despite the recent government decision to cut funding to the Ethical Clothing Australia (ECA), Australia continues to surface as a leading player in the sustainable fashion movement. The ECA’s doesn’t plan to halt their efforts for innovative accreditation and education programs throughout Australian’s fashion industry: “While ECA will continue to support our accredited brands and fight for a fair and ethical Australian TCF (textile, clothing and footwear) industry, the removal of ethical requirements and the loss of this funding is seriously detrimental to the sector.” The upcoming MBFWA and Clean Cut Fashion partnership is an exciting collaboration in light of the recent government decision.

IMG Fashion Director, Elle Turner told Ragtrader, “IMG Fashion, through Mercedes-Benz Fashion Week Australia is excited to work with Clean Cut to put the spotlight on Australian designers who are creating and manufacturing sustainable collections. It’s a great program we are proud to support.”

Clean Cut managing Director, Carlie Ballard added, “The launch of Clean Cut will bring a greater ethical influence to the fashion industry at a national level. Equally, we are working at becoming a trusted resource for consumers who want information on what labels are doing and make more informed fashion choices through our soon to be launched Style Guide Directory.”


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image: Clean Cut Fashion

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