Big Ideas

Everlane’s Black Friday Fund Celebration

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RAISING OVER $113,000 FOR THEIR SILK FACTORY, EVERLANE INVITES CUSTOMERS TO CELEBRATE THEIR COMMUNITY

For the past two years, Everlane has shut down their site on Black Friday as a way to encourage more thoughtful consumption. Items sold on the e-commerce only fashion platform never go on sale, because they don’t believe in building a sale markup into their products to begin with. This is part of their mission of radical transparency: to educate customers around the real costs and origins of the products we all buy. Last night we celebrated the recent success of their inaugural Black Friday Fund, a way to give back to their community.

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ABCHOME + #GIVINGTUESDAY

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CELEBRATE #GIVINGTUESDAY WITH ABC CARPET & HOME AND THE GREEN BELT MOVEMENT

As our heads twirl with discounts and sales to support holiday gift giving — ABC Home and Carpet is supporting a cause beyond elegantly wrapped gifts. For every purchase online (abchome.com) and every purchase in-store at their Manhattan location, ABC will plant a tree through the Green Belt Movement.

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10 Ways to Shop Ethically

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BRING GREATER AWARENESS TO YOUR GIFT GIVING THIS SEASON

We invite consciousness into so many aspects of our lifestyle. We fill our cabinets with all-natural cleaners, we buy organic from the farmer’s market and we care about what we put on our skin. But what about our clothing? Bringing awareness into your fashion shopping habits is not as daunting as it may seem. In fact, shopping ethically is fun, and ultimately, by doing so, we look good and do good.

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#KNOWYOURSOURCE

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ZADY PETITIONS US GOVERMENT TO CREATE NEW ‘SOURCED IN’ MANDATE FOR CLOTHING SOLD IN US

Zady, the leading lifestyle destination for conscious consumers, launched a new initiative, The “Sourced In” Movement to revolutionize the apparel industry’s standard for supply chain transparency. The initiative goes beyond the meaning of the “Made In…” tag found on clothing, and calls for brands to expose every level of their product supply chain, making them responsible for the environmental, ethical, and economic factors for every step of production, from farm to finish factory.

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This Is Not Painted on the Sole of an Expensive Shoe

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OPENING UP TO WHAT’S GENUINE

You can’t buy self-acceptance in a store. It doesn’t come over the counter or with a prescription. Self-acceptance can’t be carried in a designer handbag, or painted on the sole of an expensive shoe. It’s not an easy sell, in fact, this isn’t a commodity at all.

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The First Completely Recycled Cotton Garment

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WORLD’S FIRST GARMENT MADE ENTIRELY OF RECYCLED COTTON

This dress lived (hopefully a pleasant life) as a few pairs of blue jeans before being soaked, deconstructed, shredded, soaked again and respun into cotton fabric again.

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