Big Ideas

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Everlane’s Black Friday Fund Celebration

RAISING OVER $113,000 FOR THEIR SILK FACTORY, EVERLANE INVITES CUSTOMERS TO CELEBRATE THEIR COMMUNITY

For the past two years, Everlane has shut down their site on Black Friday as a way to encourage more thoughtful consumption. Items sold on the e-commerce only fashion platform never go on sale, because they don’t believe in building a sale markup into their products to begin with. This is part of their mission of radical transparency: to educate customers around the real costs and origins of the products we all buy. Last night we celebrated the recent success of their inaugural Black Friday Fund, a way to give back to their community.

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ABC_carpetandhome

ABCHOME + #GIVINGTUESDAY

CELEBRATE #GIVINGTUESDAY WITH ABC CARPET & HOME AND THE GREEN BELT MOVEMENT

As our heads twirl with discounts and sales to support holiday gift giving — ABC Home and Carpet is supporting a cause beyond elegantly wrapped gifts. For every purchase online (abchome.com) and every purchase in-store at their Manhattan location, ABC will plant a tree through the Green Belt Movement.

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