Livia Firth: Honored for Green Carpet Challenge

Livia Firth, founder of the Green Carpet Challenge, has just been awarded the 2012 Leader of Change by the Foundation for Social Change, for her work mixing hyper glamor and ecologically intelligent design. “People woke up sooner in the food industry, but things are starting to move in fashion too.” Livia says, “Look at all the designers who have joined in. I think people are scared of change, but it’s actually quite fun.”

Watch the video below to find out why she’s been given the reward and how her work goes well beyond the red carpet.


Livia has also started a column for Vogue to keep you up to date with the GCC.

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