No excuses. That’s all well and good as a statement, but what does it actually mean? It means holding ourselves accountable with every decision we make. It means pinning our progress to a five-year timeline that is both sensible and scary. Sensible because we’ve been laying the groundwork for many years. Scary because the problems are complex and urgent.
To create a truly responsible supply chain, we need to scrutinize everything we do, from the field to the factory to the landfill. And take a hard look at what’s often swept under the rug—toxins, carbon emissions and low worker pay, to name a few. It won’t be easy. We’ll need the help of our customers, our manufacturing partners and like-minded brands. How will we do it? The answer lies in two small words: no excuses.