Supra Endura: Meaningful Fashion Giving Back Where It Counts

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Gabrielle Mandel is using the power of her art, and sales of her business to create a meaningful change we can wear. Each season, through her label Supra Endura, she creates colorful romantic textile designs that hold a deeper message of social and environmental good; or as she calls them, a dialogue of conscientious consumerism through ‘conversational’ prints.

Choosing a new non-profit each season and making prints to reflect their mission, five dollars of each garment sale is donated to the respective cause. A recent romantic Jellyfish print was in collaboration with the National Ocean Conservatory, and the Fall/Winter 2014 collection draws inspiration from the Gowanus Canal. By playing an active role she is finding lightness in social and environmental issues and giving back where it counts.

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Supra Endura is produced entirely in New York City.

Read her inspiring story of how she realized the latest collection with the Gowanus Canal:

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“Since I want to both promote my own brand and the causes, it just felt right to work with those closest to me. I was spending a lot of time in Gowanus, visiting friends and riding my bike over bridges on the canal. Gowanus is such a vibrant area and that the canal has so much history that I wanted to work with a non- profit that was helping to clean the super fund site. I reached out to Gowanus Canal Conservancy and they were very excited. I like this non-profit a lot because they do so many community events to help clean up the area. They also host a really cool lecture series.

I visited the canal and researched pictures of marbleized chemicals on the surface of canal.  I found this image both poetic and potent.  So, I played around with color and made the unique marbleized print.

This season as I worked on my collection I also collaborated on a video for the clothing line.  My filmmaker friend Christina Kolozsarvy had just started her own production company Surrealux, and we worked together to make a short film.  She got great footage from all around the area, then we integrated it into the 2014 Video.   We also worked with a Brooklyn sounds artist, Jen Kutler, to make the original soundtrack.”

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Supra Endura is currently being sold at su-juk boutique in Brooklyn or online at Modavanti, Helpsy, and starting May 2014 on Young and Able.

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