Ethical Hong-Kong based fashion boutique A Boy Named Sue just released their SS14 lookbook, and it is stunning images aren’t just dream-worthy, they are the best example of the quality inherent in ethical fashion. Through their clean aesthetic and sharp eye for great design, the shop is breaking a moldy mold that ethical fashion isn’t fashion-y enough. Indeed, it damn can be. All the brands they carry in their store follow their sustainability triangle of eco, social or local. But most importantly hold up to gorgeous garments. *Design first, ethics close behind.
For their SS14 lookbook they’ve teamed up with British bloggers, Shini of Park & Cube and Kit of The Style Slicker for a dreamy shoot in Phuket. Dream away as you admire these stunning images for a peak into the future of ethical fashion.