Patagonia is begging you not to buy their clothes this Black Friday, and instead to come party with them and celebrate what you already own. Through their Worn Wear campaign, Patagonia is telling the story of well-loved, well-worn pieces that become part of the wearers life.
“Worn Wear is an exploration of quality – in the things we own and the lives we live. This short film takes you to an off-the-grid surf camp in Baja, Mexico; a family’s maple syrup harvest in Contoocook, New Hampshire; an organic farm in Ojai, California; and into the lives of a champion skier, a National Geographic photographer, and a legendary alpinist. It also features exclusive interviews with Patagonia founder Yvon Chouinard.”
Released as an antidote to the Black Friday and Cyber Monday shopping frenzy, Worn Wear is an invitation to celebrate the stuff you already own.