It all started in 2005 when Scott Schuman left his 9-5 to be with his daughter and picked up a digital camera, taking pictures of fashion styles that caught his eye on the streets of New York City. He created what we have come to love as The Sartolialist. Now there are literally hundreds, if not thousands, of ‘fashion photography blogs’ or ‘street style blogs’ where individuals and their cameras wander around cities in a flâneur manner snapping shots of styles we love.
But it wasn’t always this way. Fasionista’s used to have to resort to fashion magazines or runway designers for inspiration on what to wear.
People no longer want to look directly at the fashion gods, but at each other and individual style for inspiration. For example, people like Anna Dello Russo and Jane Aldridge have become so iconic with their endlessly impeccable outfits we more often hang their look on our inspiration board over a runway show.
It’s no wonder people are crazy about street style blogs and sites like lookbook, a site where you can upload your own stylish pictures.
Fashion isn’t just what you wear it’s how you wear it. And as the next generation of fasionista’s we want real people rather than runway models.
As Yves Saint Laurent said: