As on ode to the workers in their factory and the Black Friday Fund, last night Everlane held a photography exhibition at the Bath House in Manhattan to celebrate their success and give customers another glimpse into the people who make their clothing.
For the past two years, Everlane has shut down their site on Black Friday as a way to encourage more thoughtful consumption. Items sold on the e-commerce only fashion platform never go on sale, because they don’t believe in building a sale markup into their products to begin with. This is part of their mission of radical transparency: to educate customers around the real costs and origins of the products we all buy.
But Everlane always felt that they could do more. They wanted to find a way to give back to the people who work at the factories that produce their clothing. So they took Black Friday as an opportunity to do just that.
The Black Friday Fund was their first foray into a new chapter at Everlane. This past Black Friday, they put 100% of profits from everything sold into a fund, and that fund will sponsor new recreational facilities and gardens on the campus of their silk factory in Hangzhou, China. They will be working directly with the factory owner there to plan and build out the facility.
With a target of $30,000, Everlane surpassed it by a long run – raising over $113,000 for the project.
On a day when many people were fighting for sales and over-consuming, they provided an exciting an alternative while giving back to their community.
Thank you Everlane.