Love to feel + look good? We certainly do + we want to bring our passion to you.
Fashion allows us to express ourselves + our individuality in fresh new ways everyday. And yet, the industry reaches far beyond the individual consumer to economic, environmental and social connections. Here we believe in the current fashion revolution–a rapid change to something deeper than a price tag. Something that triumphs over skin deep. Garments made with care, thoughtfulness + true quality are all around us + we are committed to highlighting the latest sexy effortless looks + talking to the amazing people who make them.
About the Founder
Growing up between New York + Paris, Juliette Donatelli developed a deep love for style, culture + the beat of the city. At eighteen she moved to Los Angeles, and it was there she grew a passion for educating others on conscious consumption. She holds a MS in Ecology and a BA in Globalization and Environmental Science. Juliette’s love for travel takes her around the world to places like South Africa, Iceland, Morocco, Costa Rica, + Trinidad and Tobago.
Juliette currently resides in Brooklyn, NY.